A-3d-blue-ray-player-on-the-market-in-2010
A 3D Blue Ray Player on the market in 2010 !
If you have a Blue Ray player or are excited about buying a Blue Ray player then you will be interested in the fact that 3d technolog for blueray is on its way and it is anticipated to reach consumers in 2010
LOS ANGELES– December 17, 2009 – “Throughout this year, movie goers have shown an overwhelming preference for 3D when presented with the option to see a theatrical release in either
3D or 2D,” said Victor Matsuda,global chairman, BDA Promotions Committee. “We believe this demand for 3D content will carry over into the home now that we have, in Blu-ray Disc, a medium
that can deliver a quality Full HD 3D experience to the living room.”
The “Blu-ray 3D” specs will fully leverage the technical advantages of the Blu-ray Disc format to provide unparalleled picture quality as well as uniformity and compatibility across the full range of Blu-ray 3D products, both hardware and software. Notably, the specification allows every Blue ray player 3d player and movie to deliver Full HD 1080p resolution to each eye, therefore maintaining the industry leading image quality to which Blueray Disc viewers are accustomed. The specification will
deliver the 3D image to any compatible 3D display, no matter whether that display uses LCD, Plasma or other technology and regardless of what 3D technology the display uses to produce the image to the viewer’s eyes.
“From a technological perspective, it is simply the best available platform for bringing 3D into the home,” said Benn Carr, chairman, BDA 3D Task Force. “The disc capacity and bit rates Blu-ray
Disc provides enable us to deliver 3D in Full HD 1080p high definition resolution”
The Blue ray player 3D spec is also designed to allow PS3 game consoles to playback Blueray 3D content in 3D. Additionally, the specification supports playback of 2D discs in forthcoming blue ray 3D players and can permit 2D playback of Blu-ray 3D discs on an existing Blue ray player.
“In 2009 we saw Blu-ray firmly establish itself as the most rapidly adopted packaged media format ever introduced,” said Matsuda. “We think the broad and rapid acceptance Blu-ray Disc already enjoys with consumers will be a factor in accelerating the uptake of 3D in the home. In the meantime, existing players and libraries can continue to be fully enjoyed as consumers consider extending into 3D home entertainment.”
The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players. MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players. The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video.
About the Blu-ray Disc Association
The Blu-ray Disc Association (BDA) is responsible for promoting and developing business opportunities for Blu-ray Disc – the next-generation optical disc format for storing high-definition
movies, games, photos and other digital content. The BDA has more than 180 members. Its Board of Directors consists of individuals affiliated with the following companies: Apple Inc., Dell
Inc., Hewlett-Packard Company, Hitachi, Ltd., Intel Corporation, LG Electronics Inc., Mitsubish Electric Corporation, Panasonic Corporation, Pioneer Corporation, Royal Philips Electronics, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Sun Microsystems, Inc., TDK Corporation, Thomson, Twentieth Century Fox, Walt Disney Pictures and Television, and
Warner Bros. Entertainment Inc.
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